AUDIENCE INSIGHTS
LOCATION INSIGHTS
Frequency of visitation:
How often and at what time does a client's customers visit their points of interest (POI) Home Origin: Where a client's customers come from when visiting their POI(s) Dwell time: Duration at one or more of a client's POI(s) or those of their competitor(s) Marketing Campaign Performance: Increase or decrease in POI footfall during and post a campaign |