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Finding Your Mobile Advertising ID
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Overview:
The Mobile Advertising ID is a unique, resettable, identifier for your mobile device which is made publicly available by iOS and Android mobile operating systems in a similar way to how a licence plate is made publicly available without any direct link back to the owner of the vehicle. Brands use the Mobile Advertising ID for various purposes which could include:
  • Understanding if a mobile device has taken a certain action e.g. downloaded a mobile application that was being advertised to the owner;
  • For advertising targeting (or removal from advertising targeting);
  • To form a single customer view/profile across the brands web and mobile assets;

Discovering your mobile devices Advertising ID differs depending on your mobile operating system (iOS or Android).

For iOs (including iPhone, iPad & iPod Touch):
Currently it is not possible for you to find your Mobile Advertising ID (IDFA) directly on iOS devices as this has been hidden by Apple by default on all devices, however, it can be retrieved with the assistance of a third party mobile application.
Apple calls its mobile advertising ID “Identifier for Advertisers” or IDFA for short. There are a wide selection of iOS mobile applications offering this functionality in the App Store, several options include:
  • Adjust Insights
  • MyIDFA
  • My Device IDFA by AppsFlyer
  • My Tune Device
  • The Identifiers​​
For Android:
The Android Advertising Identifier (AAID) is easily accessible for Android device owners to access directly from their mobile device.

The view your Android Advertising Identifier (AAID):
  1. Unlock your Android device
  2. Click on the “Settings” app 
  3. Click on “Google”
  4. Click on “Ads”
  5. Your Android mobile devices AAID will be listed at the bottom of the screen

For Android Resetting Your Mobile Advertising Id:
If you would like to reset your IDFA or AAID (Mobile Advertising ID) you can do by following the instructions on this page


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